"There is no swiping or judging on looks. "With Uglyr, ugly people will get dates - as will attractive people who don't want to date people just because of their looks. "There are so many websites out there for beautiful people, but they aren't a good way to find what you're looking for," Tom said. He added that around just 12 per cent of Tinder swipes actually result in a match - and even less lead to a relationship or hook-up.